Beyond Wedding Video
“Beyond Wedding Video . . ” This is the new lead phrase on our home page. What do we mean by this? Wedding videography has seen enormous changes in the past decade. In the 90s most videographers did little more than record the events of the day. Sadly enough, the result was often a long boring video that was watched once or twice and then put away in a drawer. To many videographers still deliver nothing more. For couples who have seen “old school” videos, there seems little reason to spend money on something that they don’t value.
We along with other progressive studios are taking a different approach. To produce short beautifully crafted mini-movies of the wedding day. The emphasis is on feeling, emotion and beauty. It is all done in the edit. We match words and music for emotional impact. Great care is taken in the look and sound of the film. The challenge is to find and draw out the bride and groom’s story.
It wasn’t uncommon a few years ago to load wedding videos with effects. We don’t like to use any effect unless it enhances the story. So you will see almost no fancy transitions in our work, perhaps an occasional blur or cross dissolve but mostly straight cuts. I always say that if it doesn’t look good with a simple cut, then it hasn’t been edited correctly. We do use slow motion occasionally, but only a little and only if it enhances the story. Our titles are simple white on black as fancy titling is nothing more that eye candy.
Of course every client gets a “documentary style” edit of the ceremony and reception. That way there will be a complete record of the day. But the centerpiece is always the Wedding Story, because it is there that the real meaning of of the day will be preserved.
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Kelly and Josh
Kelly and Josh Fenton
Congratulations to Kelly and Josh Fenton who were married on July 11th at the Elverson Community Free Evangelical Church in Elverson PA. The Reception was held at the French Creek Golf Club. Click on Kelly and Josh’s photo above to view a preview clip of their wedding video. In addition check out photographer Craig Single’s excellent photo slide show on his blog. The link is:
SingleExposure Photography Blog
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Amber and Dan
Here is a video clip from Amber and Dan Yarmel’s wedding on June 20, 2009. The narrative revolves around Amber’s father’s beautiful toast.
The wedding was held on June 20th on an unsettled day weatherwise. We started the day shooting video in Philadelphia along with photographer Annie Hosfeld. It stayed dry during the photo – video shoot on the streets of Philadelphia. After completing formal photography, we relocated to the Merion Tribute House in Merion Station PA, Due to the on and off rain, the ceremony planned for the Merion Tribute House’s beautiful gardens was moved inside.
Amber and Dan Yarmel
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