There is always a temptation to shoot for the “beauty shots”, that is to make every image gorgeous. I admit that I often spend way too much time trying to achieve the perfect look. I always remind myself however, that what our clients want most in their wedding video is the story. Having many beautiful shots without the underlying story is like an empty gift wrapped box. Pretty to look at, but nothing inside. No matter what, we always put the emphasis on the story. The story is told through the words spoken on the wedding day. These words may come from the officiant, the person delivering the toast, the bride and groom’s family, or even the couple themselves.
Every wedding is different. Sometimes there is a beautiful sermon or a moving toast. Other times the ceremony is uninspired and the toasts perfunctory. So not every event will be equal emotionally. It can be a challenge to the editor when we don’t have much to work with. There is always something though. Eye candy is pretty, but words are profound. And it the words that will be remembered. That is our goal in telling the story.